Are you a PPC Unicorn or a PPC Donkey? Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition:

New benchmarks: Google AdWords cost per acquisition across 20 industries [study]

Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition.