Sunday, August 20, 2017

Comment Threads on Instagram Could Bring More Engagement for Your Brand

Instagram Comment Threads Organize Conversations

Facebook owns Instagram, so the addition of Facebook-like features shouldn’t come as a surprise. Comment threads are the latest such addition, and is aimed at boosting conversation on Instagram by organizing comments into threads.

Instagram Comment Threads

On Facebook, the feature encourages users to engage with a particular post. The more they engage, the more attention the post grabs for its channel, brand or business.

For small businesses looking to increase their social media presence on Instagram, comment threads can increase the participation level of customers and visitors and keep track of it too.

In the official Instagram post introducing the new feature, the company explains “Comment threads help you keep track of conversations and make it easy to respond to a specific thread. This update will make your feed an even better place to share interests, get inspired and connect with others.”

By just hitting reply under any comment, the response will be automatically grouped in a thread. And by making comments more readable, it is easier for users to reply on a post they like.

The update is rolling out through Instagram version 24 on iOS and Android in the App Store and Google Play. But global availability is going to take place in the coming weeks.

Instagram Grows With Upgrades

In April of 2017, Instagram reached 700 million monthly users. This growth is being driven with timely upgrades of the platform. With the most popular one being Stories, a feature made famous by Snapchat. And unlike Snapchat which is having a hard time attracting users currently, Instagram has 250 million people using the feature every day.

Instagram has also moved to the forefront as a tool for influencer marketing. This kind of marketing alone is now a million dollar industry on the channel  For small businesses, influencer marketing can be a great way to engage consumers. And depending on the influencer, hiring them may by affordable.

Local influencers with 5, 10, 15, 20 thousand or more followers are very accessible for small businesses.

Image: Instagram

This article, "Comment Threads on Instagram Could Bring More Engagement for Your Brand" was first published on Small Business Trends

Comment Threads on Instagram Could Bring More Engagement for Your Brand

What is a Brand Ambassador?

What is a Brand Ambassador?

What is a Brand Ambassador?

A brand ambassador is a person who promotes a small businesses’ goods and services.  They increase sales for small businesses by boosting brand awareness. They can either be people you hire, people you recruit or people who sign on voluntarily.

What Kinds are Available?

There are several different kinds of brand ambassadors that you can choose from.  Some small business owners prefer to be their own brand ambassadors while others hire professionals. More and more they are becoming unpaid customers and other connections like bloggers. These people are happy to spread the word after trying the product.

What, Exactly, Do They Do?

A brand ambassador’s job looks simple but there’s more to it than meets the eye.  Although paid and unpaid brand ambassadors all work to build a good company image by interacting with clients, the paid ones have other responsibilities as well. For example, they are often in charge of developing marketing ideas and gathering useful feedback from clients. These brand ambassadors are employees and attend meetings.

Some unpaid online brand ambassadors post about your goods and services. Some attend trade shows and other events to promote products.

Keep in mind a good brand ambassador will appeal to a specific target market. Some companies make the mistake of trying to select an ambassador who will appeal to as many people as possible. In the end, they wind up losing business because they haven’t narrowed their focus to a particular group.

Where Can Small Businesses Find Brand Ambassadors?

There are several places for small businesses to look for brand ambassadors. They can use students and their connections to promote their goods and services assuming their products are aimed at this demographic. Small businesses can use bloggers and other digital influencers as affiliate marketers. Brands can also use celebrities with massive internet followings — though these kinds of ambassadors tend to be priced out of range of all but big corporations. Finally, small business owners can look for influence marketers who happen to have a smaller but substantial following among their potential target customers.

Companies can also simply hire a brand ambassador like a regular employee but here the key is to identify the right candidate through the interview process with the right expertise and industry connections to do the job effectively.

How Do Small Businesses Measure Brand Ambassador’s Effectiveness?

There are a few ways for a small business to measure how effective one of these brand ambassadors are. Gauging your brand ambassador’s effectiveness is about gauging some key metrics. One of the most important is how many people actually view their posts and engage with their content.

Another is to look at sales numbers before and after your brand ambassador came aboard and determine whether those sales are occurring in the segments of your market your brand ambassador was intended to target.

What are the Advantages to Hiring a Brand Ambassador?

It’s a Great Way to Humanize your Brand

When you pick the right one, a brand ambassador brings a media following and a solid reputation. He or she offers your brand online word of mouth and puts a face to your product or service that drives sales.

They Provide a Larger Social Reach that’s Positive

A recent Hootsuite blog points out what happens if you get number of brand ambassadors working with you to spread a positive message about your brand. If they each have 12,000 followers and you land 12 brand ambassadors, you increase your reach by 144,000 prospects.

What are the Disadvantages?

They Aren’t Always Easy to Controlled

If they’re not an employee, small businesses really don’t have complete control over brand ambassadors. It’s always a leap of faith to place your trust in someone else when it comes to your brand.

They can Become bigger than Your Product

A famous brand ambassador or one that’s got a huge online following can dwarf your brand. This is especially true when they become involved in a scandal.

Ambassador Photo via Shutterstock

This article, "What is a Brand Ambassador?" was first published on Small Business Trends

What is a Brand Ambassador?

What is the OSHA On-Site Consultation Program And How Can It Benefit Your Small Business?

What is the OSHA On-Site Consultation Program? Is Your Small Business Eligible?

Small business owners often treat health and safety inspections with a certain amount dread because of all the red tape and potential sanctions for the smallest infraction. At the same time, there are certainly excellent reasons to focus on workplace safety.

In 2015, 93 Americans were killed on the job every week, and three percent of all workers were hurt or became seriously ill. By conducting proper workplace checks, quite a few of those deaths and injuries probably could have been avoided.

That’s precisely why the US Department of Labor has stepped up with a free, voluntary On-site Consultation Program designed to help companies identify and mitigate workplace hazards that could ultimately cost lives. If you own a small business, it’s something you should definitely consider.

What is the OSHA On-site Consultation Program?

Headed by the department’s relatively small Occupational Safety and Health Administration (OSHA), the On-site Consultation Program sees trained consultants from state agencies or universities work with employers of all shapes and sizes to identify workplace hazards and offer advice on how to avoid the risks associated with those hazards. Consultants also help companies to develop bespoke injury and illness prevention programs.

These consultations are totally different than enforcement inspections, and don’t result in companies being penalized for non-compliance with OSHA standards. They merely raise a flag on potential issues and show business owners a clear path to resolving them — which is probably why so many businesses have joined the program.

Last year, OSHA’s On-site Consultation Program conducted around 28,000 visits to small business work sites, employing over 1.1 million workers from all over America.

Why Should Your Business Join OSHA’s On-site Consultation Program?

Signing up for OSHA’s voluntary program is a proverbial triple-win for a company’s workers, managers and its bottom line.

By signing up for an inspection, companies will be able to recognize and remove hazards, protecting staff from injuries and saving lives. The program also helps companies to establish and promote safety plans that bolster staff development and improve morale.

Meanwhile, these consultations can be real eye-openers for managers in terms of compliance with important laws and can build trust with employees. Finally, in terms of a company’s bottom line, the program can work wonders by decreasing worker’s compensation costs, lost workdays and costly equipment damage.

The implications here are huge. After all, according to the National Academy of Social Insurance, sick or injured workers cost American employers a collective $62 billion per year.

There are plenty of case studies to back these points up — and because OSHA’s advice is free and confidential, businesses have got absolutely nothing to lose.

How Does the Program Work?

OSHA’s On-site Consultation Program is pretty simple, and it’s open to all businesses. But because it’s voluntary, you’ve got to request a consultation yourself.

In order to make this request, companies will need to find their local program’s office using OSHA’s Consultation Directory. After making contact, a consultant then talks you through your company’s unique needs and sets up a site visit based on your work schedule, the time required and how high a priority it sounds like your workplace may be in terms of unchecked hazards.

When consultants come for their visit, they’ll be able to conduct a thorough inspection of the site. This includes an appraisal of all mechanical and environmental hazards and physical work practices, as well as an appraisal of any current injury prevention program you might have in place.

There will then be a conference with management on the findings, followed by a written report identifying hazards and suggestions on how to solve any particular problems. The consultant should also be able to assist you in developing and providing a training program for your employees, as well as an effective injury and illness prevention program.

Your consultant will not issue citations or propose penalties for any laws you might be breaking, and won’t report possible violations to OSHA enforcement staff. That being said, if you fail to eliminate or control serious hazards that were flagged as part of your consultation plan, the situation might later get passed on to an OSHA enforcement office.

Again, the program is voluntary, so businesses are under no obligation to take advantage of it. But then again, you’ve got nothing to lose by getting in touch with your local program office — and it could save you a lot of hassle and cost later.


This article, "What is the OSHA On-Site Consultation Program And How Can It Benefit Your Small Business?" was first published on Small Business Trends

What is the OSHA On-Site Consultation Program And How Can It Benefit Your Small Business?

Learn the Secrets of Ninja Selling From an Expert

Learn the Secrets of Ninja Selling From an ExpertNinja Selling: Subtle Skills. Big Results details the Ninja Selling System, a selling approach designed by Larry Kendall to help real estate sales professionals gain the mental discipline, focus, lead-generation techniques, and relationship-building skills that are designed to help clients get the best value and real estate professionals the income they deserve.

In short, if you want to be as awesome in real estate as the ninja were in martial arts, this book might be for you.

What is Ninja Selling About?

Kendall developed the Ninja Selling System in response to his own struggles in sales. As a child, he contracted encephalitis, which caused him to walk with a limp. He also stuttered. He survived the encephalitis and stopped stuttering as he got older, but found he still had low self-confidence and self-esteem. After leaving the Army, he ended up in sales, a job he thought he would never be in. Since he wanted to do well in his new job, he sought the advice of mentors and gurus of his day.

Kendall found that the sales philosophy of his time was focused on what he called “Depression-era mentality” sales. This sales philosophy emphasizes scarcity, manipulation and sometimes trickery. There was only so much money you could get from customers, this philosophy seemed to suggest, so you had to do whatever it took to get their money before someone else did.

This approach to sales didn’t really make sense to Kendall, so he began to integrate lessons from other gurus like Tony Robbins, Robert Kiyosaki and Marshall Thurber with his own experiences.

That’s when his sales exploded. That’s also how the Ninja Selling System got its start.

The Ninja Selling System helps real estate professionals (or anyone else in sales) in three specific ways. It trains sales staff to remain optimistic and focused while chasing specific goals, provides a solution-oriented (but flexible) sales process and develops an efficient routine for customer engagement and follow-up. After implementing the techniques and strategies from the system, the book attests sellers will reap the benefits with increased opportunities to close on deals and earn more income.

Kendall is a founding partner of The Group, Inc., a real estate agency and the creator of the Ninja Selling System. He is an expert real estate sales professional and trainer with a program that boasts of 50,000+ graduates worldwide.

What Was Best About Ninja Selling?

Ninja Selling is an engaging read filled with can-do attitude and inspirational stories to match. While some of the book’s recommendations are specific to real estate, the book has plenty to offer for sales professionals looking to improve. Kendall hones in on the tiny habits, like affirmations or a morning routine, that sales professionals can use immediately to improve their performance on the job. This reinforces Kendall’s point that a successful sales system should fit the personality of the salesperson, not the other way around.

What Could Have Been Done Differently?

For a book designed for real estate professionals, Ninja Selling contains little information on specific real estate skills. Its focus is on the general principles behind those real estate skills. Those principles include prioritization, a positive mindset, organization and communication. Ninja Selling doesn’t detail how real estate professionals should adapt the book’s principles to their unique challenges in real estate. For those professionals looking for details on specific real estate techniques, you will probably need to find those in another book.

Why Read Ninja Selling?

As discussed several times above, Ninja Selling is designed for the real estate professionals who want to improve. For this specific professional, the book offers plenty of unique strategies that can be implemented immediately. This focus on the real estate industry doesn’t exclude other sales professionals. Most of the book’s focus is on the principles behind sales, not the specific details of transactions in a particular industry.

This book will be of particular interest to readers of books like “The One Minute Millionaire” by Mark Victor Hansen because it follows the same philosophy and approach to business.

This article, "Learn the Secrets of Ninja Selling From an Expert" was first published on Small Business Trends

Learn the Secrets of Ninja Selling From an Expert

Saturday, August 19, 2017

Staples Hosts Breakroom Makeover Contest for Businesses

Managed by Q and Staples Partner to Offer Office Services to Business </p> <p>Customers in Four Major Cities

Does your small business breakroom need a makeover?

The breakroom serves as an important resting spot in any office. But some spaces tend to get stale and just serve as an extension of the fluorescent-lit cubicle maze where your employees spend the rest of their days plugging away at important business tasks.

So Staples is hosting a contest to encourage businesses to refresh those spaces. The winner can earn a $50,000 ultimate breakroom makeover.

Learn about the Staples Breakroom Makeover Contest and other small business events in the Featured Events section. Then check out even more upcoming opportunities in the list below.

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

Featured Events, Contests and Awards

Staples Breakroom Makeover Contest Staples Breakroom Makeover Contest
August 31, 2017, Online

Win a $50,000 Ultimate Breakroom Makeover for your office!

The breakroom in any office serves as a place to refuel, boost productivity, attract & retain top talent, and gather away from desks & conference rooms. Is your current breakroom lacking and in a need of an upgrade? If so, enter and you could win a breakroom for your office that will help your employees recharge, refresh, and be more productive.

Slack FrontiersSlack Frontiers
September 12, 2017, San Francisco, Calif.

Finding better ways for teams to work together is one of the biggest challenges facing every company and industry. That’s why Slack is introducing Frontiers on September 12 – 13, Pier 27, San Francisco. Slack Frontiers is a two–day conference that brings together leading thinkers, Slack customers, developers, and partners to explore how the nature of teamwork is changing. Be among the first to hear about Slack’s newest products, learn how Slack improves work and workflow, and hear from customers about the ways their organizations are evolving.

Influencer Marketing DaysInfluencer Marketing Days
September 25, 2017, New York, N.Y.

Influencer Marketing Days is a forum rich in professional development and laser-focused networking opportunities. Whether you are a marketer involved in PR or integrated marketing, community development or social media management, or an influencer looking to leverage the power of influencer marketing, this conference is for you! It is the must-attend event both for marketers responsible for their company’s influencer marketing campaigns, and for influencers looking to optimize monetization of their clout. Whether you already run influencer marketing campaigns or you’re investigating ways to leverage this powerful type of marketing, Influencer Marketing Days will equip, educate, and inspire you to make the most of your efforts.

October 04, 2017, Santa Barbara, Calif.

ONTRApalooza is a three-day conference for entrepreneurs, marketers and business leaders packed to the brim with hands-on workshops, in-depth software sessions, and inspiring keynotes from leading experts. Join in on Oct. 4 – 6, 2017 to learn the strategies that are getting results now. Leave prepared to make a bigger impact.

Rule Breaker Awards Ceremony Rule Breaker Awards Ceremony
October 24, 2017, Scottsdale, Ariz.

On October 24, 2017 at the Talking Stick Resort in Scottsdale, Arizona, the Rule Breaker Awards will honor and celebrate those entrepreneurs who have succeeded by doing it their way in a ceremony featuring the Rule Breaker of the Year and Rule Breaker Award winners.

October 23, 2017, Scottsdale, Ariz.

At NextCon, you’ll gain:

– Proven techniques to garner higher customer satisfaction.
– Insider strategies from leading experts to help you provide amazing customer service.
– Methods of engaging your employees to better deliver on your customer experience.
– Hands-on training with Nextiva’s technology and products so you can take advantage of tools you already have, or learn about new ones.

Sales World 2017Sales World 2017
November 08, 2017, Online

Sales World 2017 takes place November 8th to 9th, 2017, Online; Live and On Demand. It is the largest Sales Industry Event in the World and will be attended by over 10,000 Sales Professionals. It’s the one sales event you can’t afford to miss!

DIGIMARCON WORLD 2017 - Digital Marketing ConferenceDIGIMARCON WORLD 2017 – Digital Marketing Conference
November 14, 2017, Online

DIGIMARCON WORLD 2017 Digital Marketing Conference takes place November 14th to 16th, 2017. Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DIGIMARCON WORLD 2017’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

More Events

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends and SmallBizTechnology.

Staples image via Shutterstock

This article, "Staples Hosts Breakroom Makeover Contest for Businesses" was first published on Small Business Trends

Staples Hosts Breakroom Makeover Contest for Businesses

10 Tips for Being Innovative in Marketing and Business

Innovative businesses find creative ways to solve problems and bring unique products and services to their customers. But there are so many different ways businesses can use innovation to differentiate themselves from the competition. Here are some thoughts from members of the online small business community about innovation and how it can benefit businesses in all different ways.

Accelerate Your Innovation Process

Innovation is an essential part of any business, whether you’re creating a new product or just finding unique ways to solve problems within your organization. In order to accelerate innovation within your business, check out the essential tips in this Technology Signals post by Paul Lewis.

Measure Your Content Marketing ROI

Content marketing is a great way to share valuable information with your audience. But it can be difficult to measure the exact value that it provides for your company’s bottom line. In this ConversionXL post, Bill Widmer examines how you can more accurately measure your content marketing ROI.

Integrate Emojis into Your Marketing Campaigns

You probably know emojis as the cute little pictures you can include in text messages and social media posts. But did you know they can also have an impact on your SEO and marketing? Ben Austin discusses the potential for emojis in this SEMrush post. And BizSugar members shared thoughts on the post.

Learn What Areas Really Matter for Mobile SEO

If you want to reach today’s customers, you need to be able to reach them on mobile devices. That means you have to understand the ins and outs of mobile SEO. In this Search Engine Watch post, Clark Boyd lists some of the areas that matter most when dealing with SEO for mobile devices.

Avoid These Viral Marketing Mistakes

Tons of business owners are looking for ways to get their campaigns to go viral. But there are some common mistakes that businesses make that can doom their efforts. Charles Franklin shares five of them in this post on the DIY Marketers blog.

Use These Logistics Management Processes to Perfect Your Supply Chain

Logistics is an often overlooked part of running a small business. But keeping those processes efficient can make a huge difference to the success of your business. In this Process Street post, Ben Mulholland explains eight logistics management processes that can help you perfect your supply chain.

Hire an Elite Workforce

So much of your small business’s operations depend on the quality of your workers. So if you want to build an elite business, you need an elite workforce. Pamela Swift of elaborates on this concept.

Find Creative Uses for Snapchat Marketing

Snapchat has become a popular outlet for young consumers. So businesses that target those customers have had to find unique ways to market using the platform. This Inspire to Thrive post by Alok Rana includes some creative uses for Snapchat. And members of the BizSugar community commented on the post further.

Manage Your Online Leads More Effectively

Gathering leads is a great first step to improving sales for your small business. But you need to be able to manage those leads effectively if you really want to succeed. Ivan Widjaya offers some tips for doing just that in this post on the Noobpreneur blog.

Upgrade Your Email Blasts with Four Simple Tactics

If you use email marketing to grow your business, then you’re probably looking for ways to make your email blasts more appealing to potential customers. In this Marketing Land post, Scott Heimes details some simple tactics you can use to upgrade your email blasts.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:

Technology Photo via Shutterstock

This article, "10 Tips for Being Innovative in Marketing and Business" was first published on Small Business Trends

10 Tips for Being Innovative in Marketing and Business

The Last 10 Times an American Small Business Set a Guinness World Record

Small Business Guinness World Record Inspiration

Small businesses are capable of accomplishing big things — even the biggest.

In the last year and a half, 10 small businesses across the United States and Puerto Rico were able to call themselves a Guiness World Records record breaker.

Guinness World Records told Small Business Trends in the last year, 800 companies — large and small — have set or broken one of their records. And others have tried but fallen short of the mark. Guinness World Records says it gets 1,000 requests per week by companies and individuals who want to set or break one of its records.

So, how do you get the attention of Guinness World Records for your small business? There is a bit of an extensive process to get a Guinness World Records judge to come to your business but here is the baseline criteria, according to the record keepers:

“Every record, whether it is one that already exists or is a new category, is activated in our system with a set of global and standard guidelines. In addition, our adjudicators undergo extensive records and media training before being allowed to oversee a record attempt.”

Even failing to reach the mark your company wants to achieve can have its benefits. Once approved, your business is able to use official brand assets from Guinness World Records and promote the event ahead of time.

“There’s also the opportunity to engage customers or fans either online surrounding the attempt or during the attempt itself. Running an event or a campaign that features a Guinness World Records title often unites employees, external vendors, and partners. Finally, many of our clients attempt records that have a CSR or community engagement tie, so there can be that pride and good feeling that go with giving back,” Keith Green, Vice President of Marketing and Commercial Sales at Guinness World Records North America, told Small Business Trends.

“The most important thing to remember is that there is always a story to be told and content to capture, no matter what the outcome,” Green adds.

Small Business Guinness World Record Inspiration

Having trouble thinking of what kind of record your company could break or set? Look at the examples of the last 10 American small businesses to do so. The companies all took one aspect of their business and went all-out to earn the prestigious honor.

Largest Bead Mosaic

Bead Town, Gary, Indiana

Small Business Guinness World Record Inspiration - Largest Bead Mosaic

Stephan Wanger’s Bead Town in Gary, Indiana, became a Guinness World Records record breaker for the largest bead mosaic on May 15, 2017. The mosaic was titled “Life in the French Quarter”  and measured 71.33 square meters. Bead Town partnered with the Gary Community School Corporation and the community’s Legacy Foundation to achieve the record.

The mosaic featured more than 5 million beads assembled over the course of three years with the help of more than 2,500 volunteers.

Largest Chocolate Truffle

Sweet Shop Candies, Mt. Pleasant, Texas

Small Business Guinness World Record Inspiration - Largest Chocolate Truffle

Sweet Shop Candies in Mount Pleasant, Texas, is one of the most recent American small businesses to make its way into the Guinness World Records book. The company created the world’s largest chocolate truffle on April 21, 2017. The whopper weighed in at 2,368 pounds, 8 ounces.

Most People Playing Monopoly (in a Single Venue)

Addicted 2 Cuffs / Rustic Cuff , Tulsa, Oklahoma

Small Business Guinness World Record Inspiration - Most People Playing Monopoly (in a Single Venue)

Someone surely had to play as the thimble when a Guinness World Records achievement was set for the most people playing Monopoly in a single venue. There were 733 people playing to set the high mark. The honor was earned by Rustic Cuff and Addicted to Cuffs in Tulsa, Oklahoma, a retailer specializing in cuffs, bracelets, necklaces and more, on January 12, 2017.

Largest Ouija Board

Blair Murphy and Team Grand Midway Hotel, Windber, Pennsylvania

Small Business Guinness World Record Inspiration - Largest Ouija Board

A Pennsylvania man partnered with the reportedly haunted Grand Midway Hotel on Oct. 28, 2016, to create the world’s largest Ouija board. The board was constructed on the roof of the hotel in Windber, Pennsylvania, and measured a record 1,302.54 square feet when it was done.

Longest Line of Pumpkins

Kris Lindahl Team, Blaine, Minnesota

Small Business Guinness World Record Inspiration - Longest Line of Pumpkins

The Kris Lindahl real estate team assembled the world’s longest line of pumpkins on Oct. 23, 2016. The team used 8,672 pumpkins to make the 4,805-foot queue of gourds. The pumpkins were handed out to the public after the event.

Longest Miniature Golf Hole

Shipwreck Golf Inc., Cortland, New York

Small Business Guinness World Record Inspiration - Longest Miniature Golf Hole

You’d need a 5-iron to ace this one. The longest miniature golf hole measures 459 feet-6 inches. It was built by Patricia Jordan and Shipwreck Golf Inc. in Cortland, New York. It was debuted on Aug. 19, 2016.

Largest Fingerprint Painting

Elle’s Enchanted Forest, Cleveland, Ohio

Small Business Guinness World Record Inspiration - Largest Fingerprint Painting

The largest fingerprint painting was created by Elle’s Enchanted Forest in Cleveland, Ohio, on May 14, 2016. It measures 383.203 square meters. Elle’s Enchanted Forest is a non-profit organization with a mission to have a playground for all children, especially children with disabilities, and disabled parents and grandparents so they have a place to safely play with their children.

Longest Line of Swing Sets

Backyard Discovery, Fort Lauderdale, Florida

Small Business Guinness World Record Inspiration - Longest Line of Swing Sets

No word on if it was built on the world’s longest playground but the official longest line of swing sets is 51. They were constructed by Backyard Discovery with the help of Big Brothers-Big Sisters of Broward County, in Fort Lauderdale, Florida. on April 29, 2016.

Longest Zip Wire

Toroverde Adventure Park, Orocovis, Puerto Rico

Small Business Guinness World Record Inspiration - Longest Zip Wire

The longest zip wire is known as The Monster, and for good reason. It has a record-breaking single uninterrupted  span of 7,234 feet. It’s located at Toroverde Adventure Park in Orocovis, Puerto Rico, and was first opened on March 2, 2016. The park spent nearly two years planning and building the zip wire.

Most People Making Sandwiches Simultaneously

TangoTab and Friends, Dallas, Texas

Small Business Guinness World Record Inspiration - Most People Making Sandwiches Simultaneously

TangoTab and friends in Dallas, Texas, could not be outdone … by itself. The small business, which creates an app connecting customers with local restaurants, used the Kay Bailey Hutchison Convention Center to assemble the most people simultaneously making sandwiches on Feb. 27, 2016. TangoTab and Friends previously set the Guinness World Record in the same category two years prior.

All the sandwiches and other food donated at the event benefited several local food banks and charities.

Guinness World Records Judge Photo via Shutterstock, Other Images via Guinness World Records North America

This article, "The Last 10 Times an American Small Business Set a Guinness World Record" was first published on Small Business Trends

The Last 10 Times an American Small Business Set a Guinness World Record